Periscope, a new APP owned by Twitter. Download it.
This will be a very short blog for my entrepreneurs, small business owners, entertainment industry people, non-profits, and even churches that are always trying to stay ahead of the curve on the newest technology and social media. Broadcast any event, LIVE! How many times have you thought back, "Man I wish I started doing my YouTube show when I first found out about YouTube?" Well here's your chance, because Periscope gives you that fresh platform to create any show that you want to create. YOU are the host…. ACTION! People want their information NOW, and they want their information from a behind the scenes perspective. No matter what you are doing, you have an opportunity to bring anybody into your world.
You can approach Periscope as your very own television show that you Live broadcast every day at a specific time. If you choose this route, be consistent, be interesting, and engage your viewers.
(Make a short script)
Another approach is to start a live broadcast as you see something happeningand hope to have people log in that way. There is a specific skill required to use Periscope, you must be responsive and entertaining at the same time.
(As if you are a Broadcast Journalist)
I believe that anybody trying to get into the broadcast journalism field has found a new gold mine with Periscope.
This platform is also really fun and interactive for small businesses trying to see exactly what their customers are saying about particular products or services. Small businesses can encourage their customers to start their own LIVE broadcast from their establishment. (FREE advertisement) This is a very inexpensive way to put your information out to the world.
For the people in the entertainment industry; actors, producers, directors, editors and many other fields, this is a really great way to show people what you are REALLY doing throughout most of the hours of your day instead of that quick Facebook picture every few weeks. (short 3-5 minute snippets of live video broadcast)
The proper broadcast time can mean everything, since Periscope is so new the best way to know when your audience will be watching is to look at the statistics of Twitter.
The next thing you should consider is to have an AMAZING title. Most of your users are surfing through the net looking at a lot of content, so your TITLE should be interesting enough for them to click and take a look at your video.
On your Twitter settings you can turn on your location services and on Periscopemake sure to do the same. There is a misconception that people can pinpoint exactly where you are with Periscope, however that is incorrect. Periscopes location services only gets you down to a local regional area.
One of the main skills that you will need to have while using Periscope is to respond LIVE to your audience as you see the comments coming in. Quickly speak your answer back to your viewer. Our audience wants to feel engaged in what you are doing.
The last bit of advice is to continue doing research. Look up YouTube videos to SEE how to start your broadcast. Periscope is still very new and trust me, marketers will mess this up for everybody. They will learn a great way to make lots of money from this thing and it will turn into a completely different animal altogether. However, you are in at the beginning stages of the gold rush so continue educating yourself and have fun.
Sample of how to use Periscope:
1. entrepreneurs – Tell me your story. Let me experience your journey every Wednesday night at 6:00pm, for a 15:00minute Live broadcast.
2. small business owners – Why do you do what you do? Who are your customers? How are you unique?
3. entertainment industry people – Motivate me. Is there struggle? Is there victory? What does it take to try?
4. non-profits – How can people help? What do you do in the community?
5. churches – What is your message? Live broadcast of the service?
Puerto Rico, 2015