5-7 Minute READ:
Re: Marketing.
Author: George Ohan
BRAND will beat SEO in the future -
Money Talk with George Ohan
December 17, 2019
Where will leads come from in the future?
You think Google search will be
the same 10 years from now?
haha! Really?!
THINK ABOUT THIS:
Business Referrals from your
"in home Voice device" is the future.
It's binary....
Machines will have Built in NAMES, for Lead generation....
Sample:
"Alexa get me
George Ohan
marketing specialist."
..........
We are at a crossroads of technology.
What will the future look like?
When people say "BRAND"
it is your Personal Brand,
or call it your REPUTATION.
(If you are too shy to promote yourself via video,
Come up with a Logo or Character)
Put out content at YouTube, Facebook, LinkedIn,
or your business will not exist in 10 years.
(Build a BRAND.)
MAJOR KEY:
**LinkedIn is HOT right now.
They have more users than quality content.
You can get in easy, and create short videos of your experiences.
People will begin to follow your trusted advice.
"Build a Brand."
Sales driven intent and data alone,
will NOT work in the future.
(Read that again. Understand it.)**
Google search will not be the same.
(This is your BUSINESS,
don't trust an intern with this.)
Watch your customers;
read the comments; what are they saying?
To be relevant in the future,
we need to Build awareness
around PEOPLE and NAMES
who provide any services.
SAMPLE:
"Alexa, call insurance guy Carlos Anzures."
Make sure your NAME is
what comes to mind for
a particular service.
PROMOTING ON SOCIAL MEDIA:
Give info, Give info, Give info, ASK for the sale......
(Give value.... then ASK for something.)
PRODUCE YOUR OWN CONTENT:
DON'T MIX IN A SALES CALL.
Give people valuable information.
Don't ask for a sale right away.
Social Media will be "Dead" meaning it
will be much different in 5-10 years.
What's your strategy to stay relevant?
Does your business understand
contemporary communication?
How will Customers and Businesses
communicate in 2020?
****MAJOR KEY****
*******LEARN*******
Artificial Intelligence,
Virtual Reality,
Block Chain,
Machine Learning...
- Where will you start?
That stuff is the NEW social media,
and advertising of the future.
I sure am happy that I'm learning about it daily!
WHAT CAN I DO for my BUSINESS in 2020?
Build a list!
Use a Text message service.
Gather names & phone numbers.
Are you adding value to other people's
businesses, with your information?
RETURN ON INVESTMENT - ROI
WHAT if I try something new AND LOSE LEADS?
YEAH, SO? Any new technology takes time to dabble in, and learn.
You do this by flexing 5% - 10% of your total Marketing Budget to NEW TECHNOLOGY in advertising.
How else can you stay ahead of your competition?
A decline of leads will usually happen,
when you use something new. Until
you figure it out! Then it's payday.
TOUGH this out, and get to the
great leads, with a new platform, First.
Business requires a team.
HOW CAN I CREATE CONTENT?
Create a 1 minute "Thought of the day."
short video for your business.
That is CONTENT.
**Talk about things that you've learned.
Your business experience.
Do not sell anything.
You don't need to know all this stuff,
because you know me!
Inbox any questions about social media or digital content production my friends.
Very respectfully,
"Teach. Coach. Mentor."
